“Any sufficiently advanced technology is indistinguishable from magic.”
— Arthur C. Clarke

Well, I’ve had an iPhone now for a few days, and what can I say? It is simply amazing. An extraordinary device that will change how we interact with technology. And not only does it work exactly as advertised, but across all the iPhone’s features, it just works exactly as you’d expect. It is the most advanced technology I’ve ever used while being simultaneously so easy to learn that my 6-year old son figured it out within minutes.
Now, I realize you’ve all probably heard enough iPhone jabber over the past six months to last a lifetime. Even I can’t believe how the media hype machine went into overdrive on this one. But, for once, in this one magical case, the hype is pretty close to being justified. This ain’t the Zune, folks. So, let’s just ignore all of the hype and consumerism and frothing at the mouth for or against Apple’s masterful marketing campaign for a moment and just focus on what Apple has achieved with the iPhone, just focus on what it actually is, and what it means for the future of technology design.
It is a masterpiece of software design melded together with hardware that looks as if it could be on display at MoMA. It is absolutely THE state-of-the-art in user interface design, and all future mobile device UI designs will be measured in terms of how they stack up against the iPhone. The touch-screen interface is extraordinary, a revelation of design. It is everything we hoped it would be when we saw it demo’ed at the SteveNote at Macworld last January — and then some.
The overall user experience is a singular, inspired, artistic vision carried out consistently across an entire hardware/software platform. Indeed, using it feels magical. Just swipe your finger to scroll though a list of albums, or stretch a picture to zoom in on it, and you’ll know what I mean.
When I’m using it, I feel this same sense of wonder I had back in 1984 when I first used the original Mac — like I am living inside some sort of science fiction story about the future, where the technology does all this amazing stuff that can’t possible be real, but is. I really want to capture this feeling right now, because what feels so new and different and wondrous now marks a paradigm shift that will become the norm, just as happened with the original Mac’s GUI and mouse. In the future, we’ll think that interacting with devices in this way was always this easy and smooth.
In most of the reviews of the iPhone I’ve read so far, there has been a lot of emphasis on features — features Apple chose to put in, features that were left out (chat, games, etc.), features that 3rd-party devs aren’t being allowed to build because Apple has not opened up the platform etc etc etc. And this is the way that the techno geek boys at Engadget and Gizmodo like to focus on stuff: get your feature charts and lists and argue about this feature or that, and mainly complain that it doesn’t have this one feature that they really want and therefore the whole device will suck.
But for me the one overriding feature, the killer feature of this device that almost no one ever even mentions is that IT JUST WORKS. And it works in such a visually stunning and intuitive manner that you really have trouble putting it down. The iPhone is simply a joy to use. I’ve used Windows Mobile and Blackberry and Palm devices and of course the atrocious Motorola phone UI, and there is no feature that the iPhone has that these devices don’t have in one form or another.
The iPhone’s achievement is not in the features it includes or excludes. It is in the nearly perfect execution of the features it does include and their total integration together in a way that makes it fun to actually use it, rather than a chore.
Time after time, I notice little touches that show the high degree of thought that went into designing the device. The totality of the experience is so seamless and so breathtaking and works so smoothly, that you don’t even think about how hard it must have been to make it all work so effortlessly together. It is this illusion of effortlessness — this covering of complexity in a cloak of simplicity — that makes the achievement even more stunning.
Now when I say all of this, I don’t mean that the iPhone is without flaws or couldn’t use a few tweaks here and there. No, there are things about it that are annoyances, but these are mere quibbles in the face of its monumental design achievements.
For instance, it really would benefit from a dedicated chat program, and I’d like to see some simple games (like Bejeweled or Zuma) ported over. SlingPlayer also seems like it would be a natural fit for the device. The e-mail program needs some tweaks to make it easier to delete multiple items, and it would be nice to be able to copy/paste text, and would be even nicer if Safari would remember username and password fields.
I had had my doubts about the touchscreen keyboard, and it definitely took some getting used to, but it has become a real non-issue — I won’t be writing the great American novel on the device, but I had no expectations that I would. It works fine for what it was designed to do. The AT&T EDGE data network is noticeably slower than Wi-Fi for web browsing, and AT&T as a company just isn’t very customer-service oriented (I like T-Mobile much better). But as I said, these are mere quibbles.
The phone functions are logical and easy to figure out, and the integrated Google maps are simply awesome. The contacts and calendar features are also inspired and elegantly usable. Web browsing works amazingly well, and the media features — iPod music and videos, podcasts, YouTube, photos — all work beautifully and look stunning on the screen.
And speaking of the screen, it is a thing of beauty — sharp and clear with deeply saturated colors. Indeed, the overall look of the device is almost jewel-like while feeling very substantial and sturdy. The case is very solidly engineered and feels like it could withstand some hard use — stuck in pockets or purses with keys, dropped on the sidewalk (god forbid!), and the like. (I’ve been carrying it around in my front pants pocket, and I am usually very hard on phones, but I have yet to see a single mark on the front or back; be forewarned, though, that the glass front will collect smudges and fingerprints all over it.)
The overall look of the iPhone makes other fugly smartphones (Motorola Q, I’m looking at you!) look like they were designed as part of a junior high science fair project. Put simply, the iPhone will be the standard to which all future mobile device design will be held.
The upshot: if you have been on the fence about switching to the iPhone, it is time to get off the fence and go get yourself one. You won’t be sorry.
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